If a post does none of the three, it is a diary entry. Post it anyway sometimes — just know which job it is doing.
GROW
- Attract new people who do not know you
- Broad problem, sharp hook, easy to share
TRUST
- Show knowledge, personality, experience, credibility
- Specific stories and specific numbers
SELL
- Connect a problem to a solution and an offer
- One clear next step
Exercise
Label your last ten posts G, T or S. Where is the gap?
Implementation task
Set a target mix for the next two weeks.